Websites can work against you in marketing if the message isn't clear and the path for visitors to navigate isn't clear, either.
Try this exercise for yourself to find websites you like and that appear to market a message or product effectively. Look up 3 - 5 sites you like. Look at them for color scheme, the way they're laid out, how the home page is segmented and the message it contains. How many columns is it broken in to? How much or how little copy does the home page have? How large or small is the company it represents - or can you tell?
By the way, I wrote this article on websites you might be interested in reading:
Traits of successful websites
Do the websites you're studying have a clear "call to action" for the visitor? Are there helpful links from one section to another? Are there elements on the site other than text and images? Is video displayed at all?
Hopefully, these questions will guide you in developing a web site for an effective marketing presence.
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