First, make friends with people who give rankings in magazines and papers. Copenhagen was recently ranked the world’s most livable city. Well, I’ve not been there but I won’t argue. I’m sure it’s nice. But being originally from Western Pennsylvania, I’m sure the Steelers could pound any team from Denmark.
Check this out: Marketing Copy and Techniques. Certainly, if Copenhagen benefits from the publicity then the local businesses will benefit as well.
Next, sponsor a cause. The City of South Pasadena and the South Pasadena Chamber of Commerce recently held a Clean Air Car Show on July 20. There were a number of exhibits including experimental vehicles from Cal State LA and the Chevy Tahoe hybrid.
I also saw Dr. Marina Banik of Banik Chiropractic who was one of the few local businesses at the event. She found a way to get involved with a cause and educated
people about chiropractics and its role in a healthy lifestyle.
Finally, the best form of marketing is learning what people need and then finding a way to meet that need. I commend the Idyllwild, California, Chamber of Commerce for finding a creative way to save residents money and boost membership in the chamber.
Families in the mountain community near Palm Springs use propane. The local chamber worked with Ferrell Gas to provide a discount for any resident who signed up as a member of the chamber. They’re also working on a group health insurance plan, too.
The Idyllwild Chamber is increasing its membership, saving residents money, and bringing the community together. That’s all around win and smart marketing tips any group, like a homeowner’s association, can replicate.
For your reference:
South Pasadena Chamber of Commerce
Dr. Marina Banik, Chiropractor
Idyllwild, California Chamber of Commerce
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