Effective marketing should lead to qualified sales leads.
Now, closing the sale is never easy. But here is an article I wrote giving some sales tips that are worth remembering.
Easy Sales Tips
Marketing is about building relationships through media such as web sites, brochures, postcards, but also face-to-face.
Sales is much more interpersonal and it requires the salesperson to ask for the sale.
When I sold roofing for the Home Depot during a brief stint, I enjoyed many parts of the position. But it was a matter of putting together all the pieces and keeping the presentation sharp.
I had sales successes like showing up, asking the right assessment questions, showing the benefits in a presentation, asking for the order several times and closing on the first call for an order ranging from $ 15,000 to more than $ 20,000.
However, I also had sales calls where it seemed like everything was going well and no matter how I asked for the order, I couldn't get the customer to sign.
But sales, like marketing, also requires perseverance and a constant review of the basics.
