I miss writing about marketing but I will do so more frequently next week. I spoke this morning on Message, Media and Markets. And I gave ideas on how to know your message is on-target, the proper media and the right markets to approach.
There were about 10 people there and I asked each of them to give 1-minute on the demographics or the profile of the best customer for them. It was a good exercise and got people thinking.
What's interesting is I had not planned ahead of time: I had no handouts, I had not prepared a Power Point, nothing. But we had no speakers lined up. So I stepped in. Someone told me it was one of the best presentations they had heard at that particular breakfast meeting.
Have a wonderful Thanksgiving holiday. I'll be taking along one of Dan Kennedy's books to read.
See you next week.
