Marketing Tips for Real Estate Agents: Observe

Simple observation is key to writing fresh material for blog posts. Let's refine that by choosing what to look for. Observing helps if you're a real estate agent who is stuck for blog post ideas.

The following list provides blog topics just by looking at the outside of a house:

1. Roof
2. Chimney and ventilation
3. Windows - best brands, technology
4. Paint, stucco, or other exterior topics
5. Front doors - types, sizes, colors and what fits best for what style house
6. Porches
7. Landscaping

Those are 7 general topics to blog about and some of those can be broken down further. 

If you have the time to write one blog post per week, then week 1 could be choosing an exterior topic, week 2 an interior topic, week 3 a financial issue and week 4 a community related issue.

Showing real estate agents how to blog efficiently is the approach I take in my ebook, Blog Fun and Fast: The Must Use Guide for Real Estate Agents. It's now available on Amazon and Barnes and Noble. Click here for Amazon. Click here for Barnes and Noble.

3 Reasons to Write a Book and Market Your Professional Services

I'm writing a book for a client who does management consulting and training and he's going to use the book as a calling card to show his expertise to the decision-makers at companies he approaches.

The book will be available in print and e-book format.

Benefits of writing a book to market your professional services are many:

Unique Qualities

You demonstrate your unique qualities and that's important in a crowded marketplace like Los Angeles. Just think how many management consultants exist in Los Angeles County and Orange County and the Inland Empire.

The consultant I'm working with wants a 110-page to 120-page book. Yours doesn't have to be that long.

Real estate agents can write up books that are 10 to 20 pages long to list what they know, why they love real estate, and demonstrate their knowledge of a local market.

Stories

Books are great ways to tell your company's story. Remember the adage "Facts tell and stories sell." Books let you package your informational knowledge and reach the audience with an emotional punch to demonstrate how you uniquely solved a problem.

Stories draw in the reader and if you're trying to teach principles or raise the prospect of changing a culture.

Lasting Message

Well-written books have a lasting message and show why you're passionate about your industry.

Books are also likely to get passed around and they should be written with your contact information to aid in word-of-mouth marketing.

You can also sell books and recoup some marketing costs or even produce another stream of income.