Making sense of writing copy for a web site

Here’s how I broke out a proposal for a Business-to-Business client wanting to market their small business using a web site and improved web presence.

I simply made a list of how I go about my tasks to get the copy down:

1. Interview – a structured questionnaire to cull the info from the senior partners
2. Research – reading through 3 to 5 industry competitors and highlighting strong and weak copy
3. Site Map
4. Draft 1
5. Client Review
6. Draft 2
7. Final Revisions

I also broke out the pages. Most basic web sites need a few key landing pages with a headline, sub-head, and call to action.

• Home -- appx 75 to 150 words
• Services – appx 250 words
• About – appx 250 words
• Contact
• Industry News or Resource Page

Sites needing more content and pages can have those. However, professional service firms may choose instead to write downloadable white papers.

I’ll put together a series on developing your online presence and more about the interview process. That's a key area and worth focusing on.

I invite you to click here and visit my Right Touch Marketing site to learn about the web platform that's a great fit for Small to Medium-Sized Businesses.