Can you market so well that you never have to sell?
I saw that published once from a marketing guru. You can market so well that you'll never have to sell again.
Forget
about it – that’s my opinion. As I wrote on my Running a Small Business blog, if you’re the owner of a small business then you have to sell either to
customers or you have to sell your vision to employees and perhaps business
partners.
So what if you’re scared to death about selling and you’re
a consultant just starting out? Can you get enough referrals to generate
business? Perhaps. But getting enough referral business to make a living is
going to take a couple of years.
You’ve got to be the one to make the sale. But don’t sweat
it.
Instead, click here to read this article on what helped me
overcome my fear of selling. It’s brief but I trust it will be helpful for you.
The article was published on Yahoo! Finance.
