Target Your Niche and Speak to Their Needs

Niche marketing is targeting a specific segment for your products or services. Don't ever think you can market to "everybody" especially on a limited budget and don't be afraid to target a niche market. These parcheesi pieces represent the diverse populations surrounding us.

Different people have different needs met because of your products and services. They won't respond for the same reasons.

Example

Let's take chiropractors. I recently wrote an ebook for a chiropractor who has a specialty of Upper Cervical chiropractics. While his service can benefit a range of ages, his different audiences have different needs. Office workers may be more prone to debilitating headaches than blue collar laborers.

People with digestive problems will respond for one reason and people with asthma will respond for a completely different reason.

Each one is a niche or specialty market even though there will be some overlap.

Identify your audiences who can benefit from your products or services.

Ask:

• What are their ages?
• What are their needs or problems?
• How do my solutions solve their needs or problems?
• Do they all respond to the same message?
• How might I tweak or make slight changes to the marketing message to attract them?

Blog posts, ebooks, social media posts, or elevator pitches are all vehicles for sharing your marketing message. Tailor them to your desired audience with a slightly different benefit.

For further help in creating posts and a marketing message visit Don Simkovich.com.