I miss writing about marketing but I will do so more frequently next week. I spoke this morning on Message, Media and Markets. And I gave ideas on how to know your message is on-target, the proper media and the right markets to approach.
There were about 10 people there and I asked each of them to give 1-minute on the demographics or the profile of the best customer for them. It was a good exercise and got people thinking.
What's interesting is I had not planned ahead of time: I had no handouts, I had not prepared a Power Point, nothing. But we had no speakers lined up. So I stepped in. Someone told me it was one of the best presentations they had heard at that particular breakfast meeting.
Have a wonderful Thanksgiving holiday. I'll be taking along one of Dan Kennedy's books to read.
See you next week.
2 comments:
Didier Grossemy says that when using the Digital space to comunicate you have a very short time to make an impression and create an understanding of your offer. A matter of fact studies shows that you only have 6.3sec before they leave your page.
It is crucial for your customers to understand that they are getting a service or product that has a unique value/selling proposition . Didier Grossemy provides you below a simple way to build it and start e-transforming your business
Didier Grossemy Blog | Didier Grossemy On Linkedin | Didier Grossemy Profile
Didier Grossemy says that when using the Digital space to comunicate you have a very short time to make an impression and create an understanding of your offer. A matter of fact studies shows that you only have 6.3sec before they leave your page.
It is crucial for your customers to understand that they are getting a service or product that has a unique value/selling proposition . Didier Grossemy provides you below a simple way to build it and start e-transforming your business
Didier Grossemy Blog | Didier Grossemy On Linkedin | Didier Grossemy Profile
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