Build Your Marketing Campaign

Build Your Marketing Campaign

. . . but how?

Marketing is about getting ideas, creating media, promoting . . . and it gets confusing to build your marketing campaign if you haven't organized your marketing steps.

Here's a list to help you build your marketing campaign so it's structured. This can even serve as a simple but effective marketing plan.

I came up with this after speaking with a client who didn't want to spend time planning. Instead, he wanted to create a video on YouTube and then a web site and then . . . he asked how do we promote it? I said, let's look at this list.

MESSAGE DEVELOPMENT

Here are ways you can create what you want to say as you build your marketing campaign:

• Highlight What You Do Best


• Innovation - have you developed a best practice?


• Milestones of Your Company


• Your Role in Your Industry


• Benefits to Your Customers

MEDIA

Now you can see the media where you want to apply your message.

• Website


• Video/DVD


• Posters


• Brochures


• Promotional Items

PROMOTION ONLINE / OFFLINE

• Search Engine Optimization


• Article Postings


• Forums, Social Networking


• Direct Mail


• Community Events


• Advertising - print

TRANSACTION COMPLETE

Sale made or donation made.

By the way, coming mid-July will be postings on reaching Spanish customers. You can use this same approach to build your marketing campaign for any ethnic group.
And if you're interested in a resource to turn leads from your marketing campaign in to sales, then check here.

Remember, an effective marketing campaign is about integrating and helping lead your prospects or target audience to a central point.