Market Yourself Locally

Marketing yourself locally may be the wisest move you can make.

When you market yourself locally and professionally you can build a reputation among a core group of satisfied customers.

This article goes into more detail about marketing in a specific zip code or demographic area.

When you have a core group of satisfied customers, then local marketing can expand or it can bring you even more customers in a particular locale.

What is local marketing?

It depends on the size of your business, what you provide whether products or services, and how you're able to distribute the information.

True, the Internet changes what "local" might mean. Local marketing could be a Yahoo! group that you moderate or post to regularly. It could be "x" number of customers knowing about both your brick and mortar store and your Internet site.

Marketing yourself locally may mean belonging to a few different chambers of commerce spread across a county.

Regardless of how you define local, the goal is building a core group of customers or clients. When they're satisfied, then they begin referring business to you regularly.

In my case, as a marketing consultant and writer, I provide marketing plans and services to small and medium sized businesses. There are more than 100,000 such companies in Los Angeles County. But I don't have the resources to try and cover the entire county so I concentrate in a geographically local area.

As far as an online strategy, I try to stay with a niche topic and keep building my expertise.

Yes, I'll accept business from different places especially through referrals. A friend of mine the Dallas area builds web sites and he might need me to write content or develop marketing support for his web clients. So much can be done with the phone, email and web sites.

Nevertheless, because of our mobile society, staying local and doing well can generate referrals across the board.

Stay focused, provide a needed service, grow and market locally and further expansion will take place.