A small business owner who runs a store recently wanted a Web site. I wrote out these questions to help determine why a Web site might benefit his business:
What is the primary reason for wanting a Web site?
What do you want a Web site to achieve for you?
Is the Web site going to be part of a local marketing campaign?
Is the goal to get Web site visitors the chance to shop online and purchase online?
How long has the store been in business?
Who is the typical customer? Where do they live? What do they buy?
How much money does the typical customer spend?
What is the budget range?
Click here to read this post on more assessment questions
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