Market to consumers who are looking for value, value, value for their money.
Mike Zaya, president of PrintRunner.com told me in a recent interview that now, more than ever, consumers are willing to switch their brand loyalty in order to either save money or get better value for their money.
I saw the same message again on Dane Carlson's Business Opportunities Weblog:
Value is going to be the new black. Consumers have realized the importance over the past few years of value for their money. They will now be looking for a reason to buy all products and services . . . The classic old trick of appealing to a consumers feelings are not going to work anymore. Consumers have gotten wise to that one and are now on the look out for those who are trying to tug at their heart strings in order to make a sale.
He credits Branding Strategy Insider as the source.
I published the comments from Mike Zaya of PrintRunner in my column as the LA Business News Examiner.
Want a free marketing tip? Provide value to customers with your services or products and clearly show the benefits of what you offer.
No comments:
Post a Comment