Marketing tips for Twitter

Here is a free marketing tip using Twitter.

Twitter is a viable marketing tool yet it must follow the rules for all social marketing:

Offer valuable how-to information
Talk about other businesses, too
Re-tweet posts from other users
Offer humorous tweets (posts)

Here is a loose formula that I've read about and have seen others follow when using Twitter.

1) Send about 7 - 10 msgs a day when you Tweet. Maybe more when the time is appropriate.
2) Tweet on at least 3 different days per week. Preferably 5 days per week.
3) Make 1/3 of Tweets about someone else, 1/3 your business, 1/3 helpful insights

What should your Return on Investment be when using Twitter?

I have 530 followers and counting on Twitter.

When I write an article on one of my sites, I put the link into Bit.ly and then go to Twitter.

After I post on Twitter, the immediate click through number on Bit.ly is about 1.5% of my Twitter followers.

Scott Allen is a social media and former About.com guide whom I've been following for a few years. He says about 2% return is likely.

An encouraging stat is I'm beginning to see more clicks on Bit.ly for old Twitter posts.

Twitter is a viable marketing tool but don't just talk about your business and make sure you offer valuable information for others to read.

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