What do you want marketing to achieve for your business?
What business problem can marketing help solve?
Here are two marketing assessment questions you can begin to use.
Marketing must identify a business need or problem in order to be effective.
So this marketing tip for free centers around key questions.
Why you ask? Good question!
Speak to an experienced and successful salesperson and they'll tell you that the first key step in getting a prospect to buy is asking assessment questions throughout the presentation.
What's the purpose of assessment questions? Good question, again!
When a customer, or prospect, answers those questions the salesperson is getting information to see how to best meet a need. That opens the door to more sales.
You are your own customer at this point. Or should I say you are your own marketing client.
There can be a list of hundreds of key questions to ask during a marketing assessment. Here are a few:
- How much money do you want your business to make?
- How well established is your business?
- What is the greatest need your business meets in your customers or potential customers?
- How well known is your business currently?
- How much competition is there in your business?
Finally, listen to yourself talk about your business. What do you tell customers, vendors, colleagues about the service or product you offer?
This information is the beginning of laying a good marketing strategy and it's a way of getting your own marketing tips for free from the best source -- you!
Read here are more marketing assessment questions.
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