Who Hears Your Marketing Message?

Who wants to hear what you have to say about your products or services?

There are a lot of people to reach in marketing but do you know who they are?

There's a fancy term used today: stakeholders. Who has a stake in your business?

Marketing is often thought of as persuasive methods to reach new customers.

However, look at the audiences, or stakeholders, who may benefit from receiving your marketing message:

INTERNAL

1. Partners


2. Employees (managers, specific departments, hourly)


3. Vendors, including independent contractors


4. Investors


5. Board of Directors


6. Stockholders

EXTERNAL

1. Customers / Clients, New


2. Customers / Clients, Current


3. Referral Sources / Networking Contacts


4. Media

Generating loyalty, building commitment or even informing a wider circle of audiences can lay a long-term foundation for corporate success.

Marketing Methods and Tools
The term “marketing mix” points to the need for more than one medium to reach a prospective customer or other audience member.

Now look at the array of marketing methods available to reach these different audiences:

DIGITAL
Intranets and Extranets
Web sites, corporate
Web sites, campaign specific
Flash presentations
Video
Kiosks, full or partial

ONLINE
Social networking
Relevant web sites
Blogs

PRINT
Brochures
Catalogs
Annual Reports
Sales letters
Newsletters, internal, public

ADVERTISING
Trade Publications
Direct Mail
Newspapers, Local
Radio
Television, broadcast / cable

CAMPAIGN SPECIFIC MARKETING

IN PERSON
Strategic Partnerships
Networking Events
Trade Shows
Promotional items