More Marketing Assessment Questions

Ask the Right Marketing Questions

and you'll get started on the right foot to marketing your products and services.

This is my second installment of Ask the Right Marketing Questions.

It's worth taking the time to ask the right assessment questions.

Marketing Assessment Questions


What's the value of taking the time to plan your marketing efforts? You can save money in the long run and choose the activities and marketing methods that will likely generate the highest return on investment.

Otherwise, your marketing plan will blow in the wind. Let's say a respected business mentor tells you to advertise in the yellow pages. So you do.

Then you see a competitor advertise on your local cable television outlet. So you do that, too.

Then you hire a copywriter to produce a slick brochure.

So now you've spent money on different marketing strategies. But do they tie together and is the marketing message clear?

Take time to plan your marketing message.