Applications are readily available with the promise of adding thousands of Twitter followers in 24 to 48 hours. Sounds like a great way to market online.
Should your business add Twitter followers automatically or take the time to select Twitter followers like a real person? Does adding Twitter followers manually make marketing online more time consuming?
I believe companies should add Twitter followers strategically. I don't see how it's valuable to try to get the numbers to soar for most businesses whether those are brick and mortar operations or even online writers.
What's the benefit of having thousands of followers who aren't in your target market?
It's not that difficult. Log in to your Twitter account, use a # symbol and then search for topics that are related to your business or related to the people you want to contact. Go in and follow 1 dozen or two dozen who are closely related and strategically related to your Tweets.
Soon, their followers will discover your presence and you'll begin to build a following. So you don't have to add all your followers manually. But I don't see why businesses feel they need to automate followers simply to get the numbers to soar.
1 comment:
Is Twitter going to have any commercial legs? The process needs to feed on real people using it to communicate at a personal level. Because of time constraints the group connecting at this personal level will necessarily be small.
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