Listening to customers is a marketing tip that costs little to implement. It may require some time to pause and adapt what is being said.
Listening is one of the greatest assets in selling but it's also a vital tool in gathering intelligent information to use in making strategic marketing decisions and overall business decisions.
An example is spa manufacturer CalSpas that originally launched as a pool company but while displaying pool molds at the Los Angeles County fair, heard customers requesting hot tubs after they saw the pool molds.
Click here to read more on Giving customers what they want: a lesson from CalSpas
Listening to customers may not make your business change its core competency. But it can help in gathering data to sift through and make useful decisions.
Have you done customer surveys? If so, how have you used the information?
What are the greatest reasons for customer satisfaction?
What are their complaints?
Don't let a few negative customer comments get you down and don't let a few positive comments overinflate your ego. Use listening to your customers as a free marketing tip to run your business more effectively.
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