Let this free marketing tip focus your attention on making your marketing message focus on your customers. A customer-centric message is necessary and strategic.
While that's common sense most companies large and small feel they need to make their marketing message center on their own capabilities. They talk about themselves rather than speak to customers and show how the customer-client benefits.
Focusing on the user (or the customer, client) is what Yahoo! is now doing.
The company announced today that it has realigned all aspects of its business around simplifying and enhancing the Web experience for people throughout the world. To underscore its commitment, Yahoo! is launching a global brand campaign to celebrate its connection with people and communicate core product enhancements.
“Today the Web and your world are inseparable,” said Yahoo! Chief Executive Officer Carol Bartz. “Hundreds of millions of people use Yahoo! to get the information they need, connect with friends and family, and be entertained. We are about creating online experiences people find meaningful, relevant, and fun.”
Yahoo will launch its brand campaign September 28 in the United States, October 5 in the United Kingdom and India. The campaign will run into 2010.
Ask yourself: do your customers understand the benefits your company offers and is it at the core of your marketing messages?
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