Marketing decision-makers know how online social media is . . . choose your word: exploding, dynamic, raging, or ubiquitous.
The need for this post came to mind when I was on Twitter, @donsimko, and saw a Tweet from @barbomalley. She's the Associate VP Communications at the University of Akron. Btw, I like "post" more than "tweet."
She linked to a free webinar of the Public Relations Society of America sponsored by Vocus Communications with the title "Does Traditional Media Still Matter?" The webinar is Thursday, August 13 at 3pm EDT.
Does traditional media still matter?
Since I enjoy asking assessment questions, ask yourself:
- Have you read a newspaper in the past 48 hours?
- Have you read a magzine?
- Did you receive "junk mail" at home today? Or in the office?
- If the phone is considered traditional media, have you received a sales call in the past week from home improvement companies?
- Have you received a sales letter at work in the past 10 days?
- Are there billboards in the city where you live?
- Along the beaches, do airplanes fly with their banners flailing behind?
- Do you see ads on TV?
- When did you last listen to the radio?
Traditional media still has a vital role to play. Rather than set aside one medium in favor of another, understand the uses of each medium and the best ways to utilize them to send out a corporate message.
Effectiv marketing strategies understand that target audiences need a media mix, or marketing mix, to maxmize reach.
The benefits of interactive media include more accurate measuring of behaviors and responses.
But traditional media still has relevance. It certainly matters.
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