How do seo and pay per click (PPC) compare? I always thought organic search engine rankings through seo were the best and most credible links for a company.
However, a recent study I came across is making me think differently.
"According to a new study by Engine Ready, based on traffic to 26 e-retail sites in a 12-month period that ended June 30, visitors who arrive at a retailer's site from paid search ads are 50% more likely to buy than those who come from clicking on a natural search link. The conversion rate from paid search is 2.03% versus 1.26% from organic search, according to the study as reported by Internet Retailer."
The article is on MediaPost Publications written by Jack Loechner.
One of the first questions I had after reading the study was questioning if the sample was large enough to draw conclusions across the internet. After all, 26 e-retail sites out of how many retail sites on the web?
Nevertheless, this shows that when search engine users are looking for a product to purchase then they're not going to question the credibility of whether the link is "credible" or not.
If it shows up on a search engine site they're using then they're going to click.
This is also good news for the internet advertising model that it is relevant and worth paying ad costs.
Utilizing both seo and ppc is another part of the overall marketing mix.
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