Tapping in to families with small children can be a lucrative niche according to the latest study from Packaged Facts. Companies can also market with an edge to going "green."
"Kids ages 3-11 in the U.S. have personal incomes totaling $19 billion, the study found, which is expected to reach $21 billion by 2012. Parental spending on food, clothing, personal care items, entertainment and reading materials reached $123 billion.
"Based on data from Simmons Market Research Bureau, the study found that a significant majority of kids 6-11 express concern for environmental issues. Nearly three-quarters believe people should recycle; 40% say you should buy recycled paper products."
Marketing to children also means reaching their parents -- the decision makers on spending money.
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