7Ps of Marketing and the 3Ms of Marketing

Do you know the 7Ps of Marketing?

• Plan


• Product


• People


• Price


• Promotion


• Place


• Partners

I originally wrote about them here on this post from Cash Flow Tips Today:

Business Marketing with 7Ps

The 7Ps of Marketing is a way to structure your marketing efforts to make sure you're reaching the right target market. But I feel it also falls short in underscoring the importance of a clear message, the media and distribution.

So, now, after a recent post on here, I've decided to introduce the 3Ms of Marketing:

• Message



• Media



• Methods

My summary is the right message, needs the right media and the right methods must be used in distribution to get a result.

Or, what is it you want to say?

Will you say it in a web site, brochure, newspaper ad, or both . . . or more?

And how will you distribute your media and message?

Since marketing encompasses disciplines ranging from strategic planning to graphic design and search engine marketing, it's easy to get lost in the details.

Having a structured checklist that's customized for your company can make it possible to step back and evaluate effectiveness.