Marketing through Speaking

Business networking can be an effective marketing tool -- especially sharing what you know through speaking to groups whether large or small.

I'm speaking tomorrow at CHARO in Los Angeles on Web 360: Getting the Most Out of Your Website. I'm going to start off with the analogy that standing at a place like the Space Needle in Seattle could be akin to standing in the middle of your web site to survey the customer landscape around you.

I'll take participants through envisioning their web site as a dynamic tool for interaction instead of a passive brochure site.

I'm looking forward to it. I enjoy speaking.

Like article writing, speaking to share knowledge is a strategic marketing activity. There is usually not an immediate return for sales and new contracts but it can certainly be an effective way to build relationships.

This is a way to integrate off-line and on-line activities: if you write articles online and submit them to the major directories like the few articles I've submitted to ezinearticles.com, then you can also talk about these in front of business groups.

Marketing is sharing what you know and do best. Speaking is one way to make that happen.