Use Color to Stand Out from the Competition

This free marketing tip focuses on using color so people recognize your business in a crowded marketplace.

Cabin of an A 330 used from Virgin Atlantic blog

There are small ways to catch the attention of a customer that may require using creativity but not much money.

Virgin Atlantic is a good marketing case study in doing little things to differentiate itself from the competition of other airlines.

I flew the airline for the first time in July 2013 from Los Angeles to Seattle and the first thing that caught my attention was the soft colored lights when boarding.

The hues were red and blue and had a more calming effect than Southwest, United, or others.

The flight attendants outfits seemed classier, too.

When we departed in Seattle I had the feeling I had experienced just a bit of luxury even though we paid less than $275 per person. The cost was less than other airlines.

A simple use of colored lighting is one way Virgin Atlantic sets itself apart in a crowded marketplace.

Business owners can use colors to set themselves apart.

Choose a color scheme for your business and keep it easy to replicate.

A shirt and slacks, business cards, portfolio, and thank you cards can all be the same color. Use the theme on your website, blog, and enewsletter.

It may not make a difference right away but over time referral sources and potential customers will begin to associate you with a particular color scheme.

The use of color is one way to get noticed in a crowded marketplace.

Click here for the 2011 Virgin Atlantic blog post showing the interior of an Airbus A 330.