Marketing Tool: Your Bio Part 2

Here are tips from Gayl Murphy on using your personal story, or bio, to market your company, products, services or marketing knowledge for consultants. Gayl is a veteran of the Hollywood media scene interviewing people such as Jay Leno and George Clooney who shared additional tips in Marketing Tool: Your Bio Part 1.

She offers these specific tips focus on dealing with the media:

23 - Being in front of the media requires a level of PERFORMANCE, so give your interview your ENERGY.

24 - An interview isn’t a confession, so there's no need to reveal your deepest and darkest secrets to a complete stranger.

25 - An interview isn't a conversation either, but it is GIVE AND TAKE, so listen carefully to what's being asked.

26 - No chewing gum, drinking alcohol, or eating during an interview. It’s rude and will ruin the audio.

This doesn’t apply for the Cooking Channel or a Budweiser promotion.

27 - Make EYE CONTACT whenever you can. SMILE. Compliment a reporter when they ask you an insightful question.

28 - Say the reporter’s name when you can. People really like it when you say their name.

29 - Thank your interviewer for taking the time to cover YOUR story.

30 - Whatever your product; books, CDs, photos, films, cookies, clothing, jewelry, etc., I say bring a sample, or a press clipping along and ask if they would like to see it, try it, or have it.

This takes the guesswork out of what you’re selling and they get to enjoy your handiwork first hand.

31 - Check out your body language. What is it saying about you? Are your hands all over the place? Are you playing with your hair or the buttons on your clothing?

First impressions are everything. It’s important to look CONFIDENT and COMFORTABLE.

32 - Dress for success and DRESS THE PART! Whatever your part is. You’re the STAR! You get to decide how the world sees you.

33 - Don't be lazy with your language. Speak up and speak in complete sentences. Avoid phrases such as; YA KNOW, LIKE…UMM and KNOW WHAT I’M SAYIN’?

34 - Having a sense of humor is always a good thing - just don't go overboard. Sharing a joke is one thing, trying to be Jay Leno is another … don't go there.

35 - And most important, when all is said and done…what a reporter really wants is an insightful INNER-VIEW of you, and to turn in a great story and get paid.

Any questions you have about these 35-KILLER “INTERVIEW TACTICS” FOR SURVIVING THE MEDIA WITHOUT GETTING CLOBBERED! can be answered in the pages of Gayl Murphy's book, INTERVIEW TACTICS! HOW TO SURVIVE THE MEDIA WITHOUT GETTING CLOBBERED. (THE INSIDER'S GUIDE TO GIVING A KILLER INTERVIEW! http://www.InterviewTactics.com

Part 1 is available here.