The foundation of marketing is having worthwhile content to
promote online or use in brochures, press releases, and trade show displays.
Here are 6 types of content you should consider in your
marketing plan:
1. Text, Images, Video – the written word, combined with a
picture, and even a video clip on YouTube gives the reader/viewer an overall
experience and introduces them more to your personality, company, products or
services.
Click here to see my copywriting site for use of screen shots of documents to use as images.
2. Showing Customers / Clients How You Benefit Them – the heart
of business is solving a customer-client problem or giving them what they want.
Blog posts or online articles are great for this. Describe how you do this by posing
the overall problem, how the customer-client came to you, and the specific
actions you took and the end result.
You can also call these "case studies" which have
more structured and formal language in my opinion.
3. Stories – the
old adage Facts Tell and Stories Sell rings true at all levels of marketing. You
can tell stories indirectly related to your business or your customers. Again,
blogs work well for this.
4. Lists – 5
things to … 6 ways to … 10 Tips for … readers like lists because lists are
concise and easy to skim. Like this post.
5. How to Tips – free ebooks, blog posts, or even have a
solutions page on your website to show your customers-clients "how
to" take a step that solves their problem. It gives you credibility and
you're offering value.
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