Thursday, February 23, 2012

Marketing your online presence as a professional with articles and white papers


Share quality information that your readers can put to use immediately through articles and whitepapers and you will make major strides in setting yourself apart from your competitors.
Writing articles, or white papers, is a way to meet the needs of your customers and while earning a position of authority. You can share your knowledge about your industry, trends, specific products, and how your services will help your clients save time, money, find new customers, generate revenue, improve their health -- or whatever their needs and wants are.
Article Types
Tips articles are excellent topics to produce.
About articles are good to provide an overview of an industry.
Case studies show how you've created results.
Article lengths for online writing should run from 350 words to 600 words. Use headings and sub-headings to break up text and make paragraphs no more than a few sentences.
White papers should be more formal and include citations from journals and quotes from industry leaders. These should contain more detailed information on macro forces shaping an industry and then building a case for actions your prospective clients should take.

Make sure your website pulls in your blog where you can post your article. Click here to see a free demo for a website content management system that can pull in Wordpress blogs or Blogger blogs.

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