Marketing your online presence as a professional with your social media

A social media presence is essential for a professional who wants to maximize the use of online marketing.

Social media does not take the place of a website, but rather the use of sites like LinkedIn and Facebook should enhance a professional's website exposure and marketing efforts.

The most basic purpose of these platforms is to participate in conversations, add your knowledge based on your experience and industry trends, and thereby build new relationships.

Social media is a way to say "hello."

This is the same principle as meeting others in person at a business networking function. You wouldn't walk into a room and immediately begin asking people if they want to buy your services or products. You wouldn't say, "I charge 'x' dollars per hour for a consultation" while chomping on appetizers. Or at least I hope you wouldn't. Social media is similar. Strike up conversations and join in conversations.

For those who simply strive to promote links to their own sites, or promote their own content, social media will be a time waster and likely not yield any new business contacts.

Remember, your website is the most important tool for your online presence. Make it personable so visitors get to know you thoroughly. Use social media to engage in conversations that otherwise would not be possible on your site.

To see a web solution in action, log on to Right Touch Marketing.com and request a free demo.

I'm also offering a free e-chapter, "How to Position Yourself as an Expert." Learn how to build your brand for your clients and media outlets. Get a free copy by emailing me, Don Simkovich, dsimkovich@gmail.com. 

Photo used courtesy of http://www.sxc.hu/photo/1065245