Marketing your online presence as a professional using your website

For professional consultants, salespeople, and trade professionals your website is more than a tool for marketing your online presence. It's your opportunity to set yourself apart from your competition.

Attorneys who have their own practices, medical professionals like dentists or doctors, real estate agents, bookkeepers, and accountants may provide the same or similar services that other professionals in the same city or region provide.

But your personality is different, plus your hobbies, and the culture in your office.

Use your website, or build a website, to market your differences and to show your web visitors why they should do business with you and not the competition.

I was having coffee with a friend who's a financial consultant on Lake Avenue, south of Green Street in Pasadena, and I said, "there must be a thousand financial consultants within two miles of this place." He laughed and said, "There must be two thousand financial consultants within a mile."

In Pasadena, Glendale, and the greater Los Angeles area there are opportunities for new business but there's also fierce competition due to the high number of practitioners in any given field.

Make sure your website is effectively marketing your online presence.

Your pictures: I recommend having at least three images--a professional headshot, an image showing you in action, and an image showing you pursuing one of your hobbies. This alone can set you apart from the competition.

Your text: state clearly what you do, why you do it, the services you provide along with the benefits to your clients.

Your testimonials: collect 3 to 4 testimonials from satisfied clients and/or those who have worked with you on a volunteer project.

Your call to action: invite someone to give a call or request a giveaway.

Your freebie: give something away like an ebook filled with tips for your clients or a fun product from a local business person.

Make sure your site also has a box to give visitors an opportunity and a reason to offer you their email addresses.

For a free demo of a website with a powerful content management system, click on Right Touch Marketing.com and contact me, Don Simkovich, to schedule phone or in-person consultation.