Keep Your Marketing Message Simple

As a writer, I urge my clients to embrace a simple marketing message.

We may like to appear brilliant, but simple words placed together let others know who we are and what we do. I keep going back to the "Got Milk" campaign. Two mundane words combined with an image to produce phenomenal results.

That's why this Laundromat sign got my attention the other day.

There's nothing brilliant about the copy and yet it's clear and speaks to the prospective customer.

The copy is also well organized using the 3-frame design found on many websites today.

A reason this is useful is that it's at a busy intersection. Cars and busses zip constantly zip by and so the benefits have to stand out.

The same is true for the Internet today. Not too long ago, web designers used Flash animation all over websites and soon realized simple design gave the visitor a better experience.

The same is true for copy. Clear headlines and use of sub-heads let's people skim and gets attention before they click on to the next website or social media post.

One step I take to make simple copy for my clients is to list the benefits and the unique traits about the business.

This is part of the copy planning stage.

Click here to read more on planning.

Remember, a clear and simple marketing message is much more effective than trying to be clever and get convoluted.