Marketing Services using a Professional Biography

A well-written professional biography is a marketing tool that conveys credibility. A consultant and service provider can benefit tremendously from a professional biography that shows accomplishments and reveals their personal traits.

I wrote a biography for a woman is a former executive with a Fortune 100 corporation. She is offering voluntary employee benefits through an established company local to greater Glendale and Pasadena, California.

Here is how I wrote the copy:

A one-hour interview and took notes, jotting down personal details like how she developed her interest in company benefits during childhood and when in high school she decided on it as a career path.

Reviewed her resume and LinkedIn profile and noted what was similar to the personal interview and what was missing.

Integrated passionate information with factual information at the beginning to hook and inform the reader.

I wrote the biography combining narrative and bullet points so the reader can skim, wrote a letter she could send out and wrote the info for an improved LinkedIn summary that would be more likely to show up in search results.

A well-written bio will give the reader a sense of professional ability and clue them in on personal traits and passion.

Marketing Interview Questions and Why I Ask

Marketing begins with the interview, a series of questions designed to pull out the "why" a business exists, the promised result for customers and clients, and the deeply held values for the entrepreneur-business owner.

As a writer, the interview questions are essential to get me "inside" the mind of the entrepreneur and the people I'm interviewing.

I recently wrote web copy for two hotels where I spent the night. I toured the properties and interviewed some of the key staff at length.

The interview gave me the chance to pull out the unique qualities the hotels possessed and to give the reader a greater chance to experience the property via the web.

Marketing generates promised results when the target customer or client has a positive experience and gains value.

I'll share some of my questions in the next post.

How Tesla Motors is using financing and tax credits for marketing Model S

Offering favorable financing terms to customers is a tried-and-true method of marketing. 

Tesla Motors announced this month that it's offering financing to buyers and will guarantee the residual value of its Model S.

 The company states on its web site that "When considering the savings from using electricity instead of gasoline, depreciation benefits and other factors, the true net out of pocket cost to own a mid-range Model S drops to less than $500 per month."

A full article is available on my LA Business News Examiner page or log on to Tesla Motors for full financing information.