Free Marketing Tip: Listen to Your Customer

When I write marketing copy for clients I have them first listen to what they say and then listen to what customer say about the services and products.

This process is taken from my upcoming book Plan, Create, Engage where I lay out my principles and provide a structure to help business owners structure and write copy for websites, brochures, social media posts, and more.

Listen to Your Customers

Customers and clients who have experienced your products or services have opinions – good, bad, indifferent. You may call some and ask a few questions. Take others out to lunch and get a more complete picture depending on the relationship.

You can read through testimonials or perhaps call a few and use the statements to form your thinking and ideas.

Ways They Found Me – if you know how your customers found you then focus attention on that marketing channel. My most recent clients found me through business networking events in Pasadena and Glendale.

What First Impressions Attracted Them (company, service, product) – what elements got their attention?

How Did They Make a Decision to Buy?

List Needs Met After Purchase / Service Provided – what did you do well and how did your product help the client? In some cases it may be clear.

List Needs or Expectations Unmet After Purchase / Service Provided – are there areas where you risk disappointing a client or the expectations were not met?

Click here for a previous post on planning your marketing content and listening to yourself.