Friday, July 13, 2012

My writing can expand your reach and marketing efforts

The content I write for clients can expand their reach and position them favorably in front of their target customers.

Recently, I rewrote the web copy for Redtop Coffee Shop.com on a project from Joltwise Marketing.

I interviewed the owners, wrote the web copy, and then used the additional material to write three articles on Examiner.com where I'm the LA Business News Examiner.

The Internet is a great way to leverage information. Copy written for websites can be re-written for online articles, guest blog posts, and even expanded into white papers or e-books.

When writing for the web, show readers how you solve the problems and challenges of your customers and why a reader should do business with you over the competition.

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