Business networking to generate leads requires a long-term commitment.
But business networking that is consistent helps generate new referrals and leads. Business owner May Hui discovered this with her business which is in its 3rd year. She's the founder of Catch Matchmaking, a Los Angeles-based company that connects single professionals.
May is pictured on the right with co-founder Katie Chen.
May told me that one ingredient for networking success is staying in touch with contacts:
"Building relationships with everyone we touch everyday is vital. We do our best to be consistent at our networking functions so we are "top of mind" when a contact comes across a single person.
"We do a great job with getting to know someone outside of the networking environment as well, taking the time to have coffee or exchanging information with them.
"Another key reason for business success: using social media to keep in touch with the younger generations. Text messaging is very helpful to expedite communication with our clients and eventually generate referrals from friends and family."
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Business networking requires a long-term commitment and focus.
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