How Real Estate Agents can Market Services Writing Fresh Blog Posts

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Marketing for real estate agents should include regular blog posts to stand out in an industry where the same service is provided to clients.

Benefits of Blogging

Agents differ on their knowledge and experience but the greatest difference is their personalities and blogging can help an agent convey commitment to the industry, knowledge of local and state laws, and the agent's areas of passion in home decorating, landscaping, or buying a home to create memories or an income stream.

Challenges of Blogging

Who has time for writing consistent blog posts?

My new ebook is now available and it shows agents how to write blog posts by observing the details of homes, speaking to personal financial issues buyers and sellers need to know, and writing up community activities.

In the coming days on this marketing blog, there will be specific content that will show how to never run out of ideas for posts and how to write efficiently so getting stuck for ideas won't be a problem.

Reality of Blogging

Writing effective blog posts doesn't require someone to be a great writer but it does entail key observations, developing a format, and committing to a do-able number of posts like one per week.

If you would like to be a Beta reader and give your opinion on the book before the final editing then send an email to: Don Simkovich at dsimkovich@gmail.com and write "Beta Reader" in the subject line.

Blogging is an excellent way to reveal one's personality and area of specialty. Knowing how to generate on-going posts quickly is the key to maintaining an online presence that leads to client referrals.

Your Knowledge Makes You Stand Out #marketingforprofessionals

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Corporate trainers, lawyers, business consultants, chiropractors and other similar professionals have the knowledge to market themselves with story-driven content and factual narrative.

I wrote a booklet for a corporate trainer based on a book his organization was previously using for individuals.

Partial copy used in a booklet for a consultant

Here's what I did to write the copy and position the content of the book so it had a Business-to-Business (B2B) appeal:

#1 Interviewed the client as I always do and picked out several principles from the book

#2 We chose 4 principles to use as illustrations

#3 I created a format of a Header, Sub-head, Body Copy Illustration, and a concluding Direct Application

The sub-head to the concluding application was about 500 to 600 words in length.

#4 I wrote an intro and made a concluding statement to fit with the consultant's business goals and objectives.

The booklet will be a valuable tool for him and other trainers in his organization to leave with his target client.

You've gained tremendous knowledge in your profession. A booklet, interview, or online article can leverage your time and effort in presenting your skills to potential clients and show how you solve problems.

The material generated for a booklet can be rewritten for social media posts and e-newsletters.

OFFER

October Special -- I'll write your copy with a 1-day rate of $ 225.

As a way to get to know me, my copywriting skills, and my ability to look at the Big Picture needs of your company I'll give you up to 8 hours of my time and write your copy for $ 225. 

I normally charge $ 350 for a day rate.

This includes: 

a 1-hour interview

limited industry research

a variety of written content to boost your business (blog posts, website copy, social media posts, social media profile like LinkedIn, professional bio, press release, online articles, sales letters).

My site: http://contentandcopywriting.weebly.com/
Email: dsimkovich@gmail.com
Phone: 818-667-1789

Marketing Means Knowing Your Position in the Market

A rule in marketing is you must connect your marketing message to the people who will want what you have to sell and who can afford your product or service.

You must know the position you want to occupy and develop your marketing message accordingly.

This became clear to me when I wrote online articles for a property management company in the San Gabriel Valley and they serviced the mid-market range. They offered rental units for a mid-range price. The buildings were older yet maintained well and professionally managed.

Tim Cook, CEO of Apple, knows this truth. A recent article in Businessweek focused on the lower priced smartphones flooding the world market. This would cut into Apple's business and ruin the future for the iPhone, iPad, and related Apple products.

The article quoted Cook and said he wasn't worried.

“There’s always a large junk part of the market,” he says. “We’re not in the junk business.” The upper end of the industry justifies its higher prices with greater value. “There’s a segment of the market that really wants a product that does a lot for them, and I want to compete like crazy for those customers,” he says. “I’m not going to lose sleep over that other market, because it’s just not who we are. Fortunately, both of these markets are so big, and there’s so many people that care and want a great experience from their phone or their tablet, that Apple can have a really good business.”

Click here to read the Bloomberg article on Apple.

Click here on my copywriting site, LA Content andCopywriting, for a fair market price and high value on copy for websites, social media posts, and online marketing needs.