How Tesla Motors is using financing and tax credits for marketing Model S

Offering favorable financing terms to customers is a tried-and-true method of marketing. 

Tesla Motors announced this month that it's offering financing to buyers and will guarantee the residual value of its Model S.

 The company states on its web site that "When considering the savings from using electricity instead of gasoline, depreciation benefits and other factors, the true net out of pocket cost to own a mid-range Model S drops to less than $500 per month."

A full article is available on my LA Business News Examiner page or log on to Tesla Motors for full financing information.

6 Benefits of Having a Copywriter Create Your Content

Benefits to hiring a copywriter to create your web site content include:

1. Having someone provide feedback and confirm your marketing message
2. Having an objective voice shape your ideas
3. Hiring a professional who knows not just how to write your content but where and how to distribute your content
4. Letting someone skilled write about you to attract human interest and search engine interest
5. Hiring someone who knows the challenges and rewards of being an entrepreneur
6. Letting someone skilled in taking what you do and showing readers how your solutions meet their needs

For more on website copywriting, click here for an overview of my copywriting services.

Click here for website services from Right Touch Marketing.

Market a Professional Image by Detailing Your Car

A professional's personal image can create an important first impression and that image includes the car, SUV, or even truck.

I used to think that detailing a car was something people did who truly loved their cars more than anything else in life but then I have come to realize that's not true.

As a writer and consultant to small business owners, detailing one's car and keeping it fresh looking can be part of a marketing effort.

Many times, prospective customers or those in our referral networks see the vehicle professionals drive. The car doesn't have to be a luxury brand to be perceived as valuable but it does need to be clean.

The point was driven home to me when I met Chris Davison of Formula 1 Mobile Detailing in West Covina. Chris services business owners and residences throughout the cities of Los Angeles County, San Bernardino County, and Orange County.

Detailing preserves the paint and gets rid of swirl marks and scratches. In many cases, Chris can give customers a one-year warranty and up to a five-year warranty.

Click here to visit his website, Formula 1 MobileDetailing.com.

Consider getting your car detailed as one small part of projecting a professional and credible image.