Marketing for real estate agents should include regular blog
posts to stand out in an industry where the same service is provided to
clients.
Benefits of Blogging
Agents differ on their knowledge and experience but the
greatest difference is their personalities and blogging can help an agent convey
commitment to the industry, knowledge of local and state laws, and the agent's
areas of passion in home decorating, landscaping, or buying a home to create
memories or an income stream.
Challenges of Blogging
Who has time for writing consistent blog posts?
My new ebook is now available and it shows agents how
to write blog posts by observing the details of homes, speaking to personal
financial issues buyers and sellers need to know, and writing up community
activities.
In the coming days on this marketing blog, there will be
specific content that will show how to never run out of ideas for posts and how
to write efficiently so getting stuck for ideas won't be a problem.
Reality of Blogging
Writing effective blog posts doesn't require someone to be a
great writer but it does entail key observations, developing a format, and
committing to a do-able number of posts like one per week.
If you would like to be a Beta reader and give your opinion
on the book before the final editing then send an email to: Don Simkovich at dsimkovich@gmail.com and write
"Beta Reader" in the subject line.
Blogging is an excellent way to reveal one's personality and
area of specialty. Knowing how to generate on-going posts quickly is the key to
maintaining an online presence that leads to client referrals.
